A doorway into Japanese culture,opened to the world.
Matsuri is a cultural experience platform connecting the world to Japan's festivals, traditions, cuisine and spiritual heritage. A gateway for international exchange, and a place to stay connected to Japan — before your trip, during it, and long after.
Innovation thatprotects tradition.
Inbound tourism and international spending in Japan are booming like never before. Yet much of that value is absorbed by overseas intermediary platforms — while the artisans, shrines, restaurants and communities who actually create the culture see too little of it return. Matsuri exists to change that structure.
Rebuilding the fee structure.
By settling in Web3 and running operations with AI, we keep pushing costs down — redirecting what used to go to overseas platforms back into Japan's local economy.
* A conceptual illustration of the structural shift
Web3 Payments
Crypto and smart contracts cut intermediary costs to the bone.
AI Operations
Automated operations keep pushing fees down, continuously.
Reinvested Locally
What's saved flows back to producers, shrines, shops and communities.
和を以て貴しとなす
A 1,400-year-old Japanese principle, first written by Prince Shōtoku. Matsuri holds technology and tradition, the world and the local, the new and the enduring — not in conflict, but in harmony. That is our form of innovation.
What you can do
Crypto Payments
Pay in SOL, USDC, USDT — or our own token, Matsuri Coin (MTC). Wherever you are in the world, Japan's experiences are one tap away.
Shop — Official Goods & Traditional Craft
From official collab goods to handcrafted traditional pieces, even secondhand finds. Japanese craftsmanship, delivered to your door.
Guide Booking & Culture Experiences
Book real, local-guided experiences — tea ceremony, calligraphy, festival participation. Meet the Japan tourists never see.
Events (Tours, Festivals, Meetups, Classes)
Search and book festivals, tours, meetups and hands-on classes nationwide. Somewhere in Japan, a festival is happening right now.
Crowdfunding
Back vanishing traditional crafts and local community projects directly. Your support shapes the future of a culture.
Restaurant Reservations
From legendary must-visits to hidden local gems — secure your seat before you even land in Japan.
Earn a Native Token & NFTs
Check in at shrines, mine AR treasures, join events — and earn Matsuri Coin (MTC) or NFT tickets. The more you experience, the more you own.
Disaster Lifeline Feature (iOS)
In the event of an earthquake or disaster, the app guides you with critical information and next steps — peace of mind while you're in Japan.
See it in action







Get started now
One account, both ways in — stay connected to Japan from the Web or iOS app.
A bridge for international exchange. Matsuri connects Japan with the world.