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MATSURI — CULTURAL EXPERIENCE PLATFORM
Free to download

Japan's festivals, experiences and food —in one app.

Book guided tours and hands-on experiences, shop from Japanese makers, visit shrines with the sacred site map, find restaurants that fit how you eat — and keep Emergency Mode in your pocket. A free app for before, during and after your trip.

The Matsuri app's Experiences tab, with bookable tours and experiences
iOS app and web app
Free
languages
9
sacred sites in 41 prefectures
180+
evacuation sites (GSI Japan)
115,000+
INSIDE THE APP

See it in action

Four tabs — Experiences, Shop, Shrines and My Page — cover the trip from before you land to after you're home.

Find it. Book it. Go.

Guided tours, workshops, meetups and events. Pick a date and how many people, then pay by card, with MTC Points or with crypto. Your ticket arrives in the app as a QR code.

  • The Experiences tab, with a Tsukiji market walking tour and other bookable experiences
    Find an experience
  • Experience details: what's included, what to bring, the meeting point
    What's included, where to meet
  • Choosing how to pay: credit card, MTC Points or crypto (SOL / MTC)
    Choose how to pay

Screens from the iOS app in October 2026. Experiences, products and prices are as they were on the day.

FEATURES

What you can do

Pay by Card or Crypto

Credit card (Visa, Mastercard, JCB, Amex), crypto (SOL, MTC), or the MTC Points you collect in the app. Fees: 5% by card, 1% with crypto.

Shop — Craft & Sumo Goods

A seasonal feature and a page for each atelier: ceramics, tea utensils, incense, calligraphy tools, and sumo goods approved by the Japan Sumo Association. Japanese craftsmanship, delivered to your door.

Guide Booking & Culture Experiences

Book experiences led by local guides — tea ceremony, calligraphy, joining a festival — right in the app.

Events (Tours, Festivals, Meetups, Classes)

Search and book festivals, tours, meetups and hands-on classes nationwide. Somewhere in Japan, a festival is happening right now.

Crowdfunding

A way to back traditional crafts and local community projects directly. The first projects are being prepared.

Restaurants for How You Eat

Filter by vegetarian, vegan, halal and other diets. Directions, the address, and a screen to show the taxi driver. Bookings are made on each restaurant's own site.

Answer at the Torii, Draw an Omikuji

At the shrine, answer questions about Japan's gods and history before the torii gate. Answer correctly in a row and the gate opens: your visit is recorded and one light of Toku (virtue) is kindled. Then draw an Omikuji to receive Matsuri Token Points (MTC Points), which you can use for experience and event bookings, Shop purchases and crowdfunding pledges.

Emergency Mode (iOS)

Distance and directions to the nearest shelter, what to do for each kind of disaster, official alerts, an offline board and an SOS signal — peace of mind while you're in Japan.

FAQ

Questions, answered

Is it free?

Yes — the app is free (iPhone and iPad, iOS 17 or later). Experiences and products cost what they cost; a booking fee of 5% by card or 1% with crypto is added, and you see the total before you pay.

Can I use it on Android or a computer?

There's no Android app yet. The web app at matsuri.group has the same experiences to book and the same tickets.

Which languages does it support?

English, 日本語, 简体中文, 繁體中文, 한국어, ไทย, Tiếng Việt, Norsk and Español. Emergency guidance comes in the same nine.

How do payment and tickets work?

Pay by credit card (Visa, Mastercard, JCB, Amex), with crypto (SOL or MTC), or with MTC Points you've collected. Your ticket arrives in the app as a QR code — show it at the venue or meeting point. Each experience shows its cancellation policy before you book.

What are MTC Points?

Points you collect by visiting shrines and joining events, and use in the app for bookings, Shop purchases and crowdfunding pledges. They are not an investment.

和
HARMONY ABOVE ALL

和を以て貴しとなす

A 1,400-year-old Japanese principle, first written by Prince Shōtoku. Matsuri holds technology and tradition, the world and the local, the new and the enduring — not in conflict, but in harmony. That is our form of innovation.

WHY MATSURI

Innovation thatprotects tradition.

Inbound tourism and international spending in Japan are booming like never before. Yet much of that value is absorbed by overseas intermediary platforms — while the artisans, shrines, restaurants and communities who actually create the culture see too little of it return. Matsuri exists to change that structure.

Rebuilding the fee structure.

By settling in Web3 and running operations with AI, we keep pushing costs down — redirecting what used to go to overseas platforms back into Japan's local economy.

* A conceptual illustration of the structural shift

The old model
  • High fees to overseas platforms
  • To producers, shrines, shops
The Matsuri model
  • Matsuri's costs (compressed by Web3 + AI)
  • Reinvested in producers, shrines, shops, communities

Web3 Payments

Crypto and smart contracts cut intermediary costs to the bone.

AI Operations

Automated operations keep pushing fees down, continuously.

Reinvested Locally

What's saved flows back to producers, shrines, shops and communities.

GET STARTED

Get started now

One account, both ways in — stay connected to Japan from the Web or iOS app.

On Android or a computer? Use the web app — same experiences, same tickets.

Or step over to the side that shares the culture. See GCF Gold (in Japanese)

縁
CONNECT JAPAN

A bridge for international exchange. Matsuri connects Japan with the world.